Target Audience
Do you ever feel like there is an ad campaign targeted directly at you? On Sunday, Burger King is launching three $4 XBox360 games featuring the Burger King mascot. The games have actually gotten pretty good reviews so I'll be picking them up. To market the games, Burger King is sponsoring Bill Elliott in Sunday's NASCAR season finale at Homestead. The car features XBox360 logos and the Burger King. Mmm... video games, fast food, and NASCAR. The perfect trifecta.
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