When you think about buying handmade craft projects online, you probably think of Etsy. They’ve been around for a long time and they’re the uncontested leader in the market. However, Etsy has left a lot of angry makers in their wake. You can read a good write up about that on Wired, but for example, Etsy made a change to allow companies to sell their products. So if you’re thinking about selling a few of your crafts on the site, you’re going to be competing with a company doing a million dollars in sales. Not only does it make it really difficult for the individual maker to survive, it also dupes buyers into thinking they are buying something handmade when really it might be just churned out by a company.
Amazon is capitalizing on that frustration with their Handmade section. They emphasize that items must not come from a factory and they must be genuinely handmade. Products on Amazon Handmade aren’t cheap but that’s viewed by many makers as a good thing because hand making items is not cheap. The prices seem to reflect actual costs for someone trying to make a living doing this type of work.
It’s just getting started but they already have over 80,000 items. That’s a small number compared to Etsy, but it’s worth checking out when you’re looking to purchase, and it might be an interesting option if you’re looking to sell your crafts too.