Studio711.com – Ben Martens

Is it just me or have glasses gotten crazy expensive? They lure you in with the price of the frames, then add a half dozen coatings and gimmicks to the lenses, and suddenly those glasses cost more than your monthly car payment.

I’ve heard enough people talking about warbyparker.com that I’m going to give them a serious look the next time I buy glasses. Here’s their concept in their own words

Warby Parker was conceived as an alternative to the overpriced and bland eyewear available today. Prescription eyewear simply should not cost $300+. The industry is controlled by a few large companies that have kept prices artificially high, reaping huge profits from consumers who have no other options. By circumventing traditional channels and engaging with customers directly through our website, Warby Parker is able to provide higher-quality, better-looking prescription eyewear at a fraction of the price.

If you don’t live in a place that has a showroom, there are a couple tools available. You can upload a picture of your face and then see the frames on your face. Once you get your choices narrowed down a bit more, they’ll send you a sample of the various frames which you then mail back. Additionally, for every pair of glasses you buy, Warby Parker will donate a pair to charity.

It seems like a great company that is producing some quality products, and I’m eager to give them a try.

Tyla’s parents recently got a new car so as we chatted about our purchases, we briefly discussed them being “made in America.” They bought a Chevy and we bought a Ford, so they’re both made in America, right? But what does that even mean? Is it made in America if the company is headquartered here, if the car is assembled here, of if the parts are sourced from the US? I decided to do some research.

ABCNews.com lets you look up the percentage of parts in your car that were made in the US. (It’s a bit vague though and I can’t even tell what model year it references.) The Chevy Captiva that Tyla’s parents bought comes in at 26% while the Escape says 65%. So clearly the badge on the car doesn’t indicate where the parts come from.

Cars.com has an American-Made Index that “highlights the cars that are built here, have the highest amount of domestic parts, and are bought in the largest numbers by Americans.” 2011 is the most recent data I could find, but in that year, the #1 car on their list was the Toyota Camry. Number two was the F150 which has historically done very well in most years of their study. The amount of “American-ness” of a vehicle can vary from year to year as new sources are found for parts or production lines to decrease costs. For example, in 2010, the Ford Escape was #3 on the cars.com list but in 2011, it didn’t make the top 10.

Some websites say that assembly is a good place to look for how much of the money ends up in America. So by that mark my Subaru Impreza is a good buy because it’s assembled in Lafayette, IN. But if you look it up on ABCNews it contains 0% American parts!

In all my research, I didn’t find any cars that were assembled 100% in the USA with 100% American parts by a company headquartered in this country. Cars are a great example of multi-national corporations sourcing materials and labor from around the world to bring you a product. Using country of origin as your top priority when buying a car is going to make your life difficult.

If you want to buy stuff that’s made in America, it’s a lot easier to start with things that have fewer components. Something like a car is just too difficult to figure out these days.

The second episode of the History Channel mini-series “The Bible” has now aired. Tyla and I watched the first one and are about halfway through the second. I heard quite a few discussions leading up to it wondering how accurate it would be, and expectations were pretty low. But after 3 hours of the show, I’ll say that I’m fairly impressed.

Sure it’s not 100% accurate. There are some small embellishments here and there and they do expand some short sentences in the Bible to multi-minute scenes, but overall I’m impressed. I’ve had quite a few thoughts as I watched it:

• The show has raised countless questions in my head as I empathize a bit more with the participants or think in a different way about stories I’ve heard hundreds of times before. What did it feel like for Noah as all the people he knew were clamoring to get into the ark after the door shut? How willing was Lot to help the angels or Rahab to help the spies? These types of questions have sparked some good conversations on our couch.
• The Bible is violent. Too often I pull up the Sunday school version of a story when I hear it, but in reality it was much more gruesome and intense.
• There’s so much that is left out of the show, but they’re trying to cover the entire Bible in 10 hours (including commercials.)

When you read the Bible, there’s a strong theme throughout the Old Testament showing how God was directing it all to send Jesus to die and save us. That theme hasn’t come through very well in the show. That’s probably the biggest negative. They’re shooting the mini-series using the Bible as pure history book with very little religion. While it’s true that the Bible is an excellent historical record, it’s so much more than that.

So far, I’d call this an easy win. For believers, I’d say most of us are enjoying watching the director’s take on the Bible. And surely there are at least a couple people out there that are going to think twice after seeing this and dig into the Bible a bit deeper. They’ll come up with more questions and hopefully they’ll head to a church for some answers.

Cars can drive themselves. They’re almost more computer than machine. There are 797 cars for every 1000 people in our country which means there is more than one vehicle for every adult of driving age in our country. Cars are a commodity item and they’ve moved into the 21st century.

But one part of the car experience is still stuck in ancient times: sales. I can sometimes enjoy bartering, but I rarely talk to a car salesman and don’t walk out feeling like I need to take a shower. Their tactics haven’t changed in decades. Go read this (long, but valuable) article from edmunds before you walk into a dealer and then watch the salesguy try the various tricks listed in the book. You’ll switch from feeling like you’re getting hustled to feeling annoyed at the various attempts to hustle you. It’s obnoxious, condescending and rude.

To make things worse, It doesn’t end once you argue about your trade-in and your new car. It continues into the finance guy’s office where you’re assaulted with endless add-ons like coatings for your vehicle, extended warranties, pre-paid maintenance plans, interest rates and much more. Some of the sheets presented are very clever in that they leave off the last option which is to not pay for anything extra. Tyla and I saved a couple thousand bucks after we’d set the price of the car and the trade-in by continuing to haggle on the other numbers, and that even doesn’t include the items we completely refused.

There’s not much incentive for dealers to change their strategy as this allows them to extract maximum profit from each individual customer. Flat rate, no-haggle pricing does exist to some extent. Saturn is famous for this but they still find ways to get you by making you buy extra options you didn’t want, etc. I can’t figure out why this hasn’t swept the nation yet. Maybe we haven’t reached the tipping point yet where there are enough of these dealers to raise awareness. Random studies I found on the internet say that over 2/3 of car buyers would prefer a no-haggle environment. It seems like a pretty big untapped market to me.

Shortly after we got married, Tyla got her dream car: a Volkswagen Beetle. She loved that car, but the idea of a car seat and a baby in it didn’t thrill either of us so it was time to trade it in. We are now the proud owners of a 2013 Ford Escape SEL 4WD! It’s fun to see Tyla driving a brand new car for the first time in her life. When we started our test drive it had 22 miles on it. Also, we finally have a vehicle which will comfortably seat four adults!

Edge vs Escape
We had originally been shooting for an Edge but we just couldn’t justify the extra cost over the Escape. The interior dimensions on the Escape are very similar to the Edge and that was one of our main criteria. I had also liked the Edge because of it’s AWD which is very nice in the winter in the mountains or in the hills around town when it does snow/ice. I started changing my mind about the Edge when I learned that the Escapes have an intelligent 4WD system. I’m still not clear on why one is called All Wheel Drive and the other is Four Wheel Drive. Both are engaged at all times and direct power to whatever wheels have the most traction. For example, when you take off from a stop on dry pavement with the Escape, power starts at the rear wheels since they have more traction from the weight transfer. As your speed levels off, the power shifts to the front of the car.

Another goal for the Edge was to have something that could tow a utility trailer with my motorcycle on it. The Edge can tow 3000 pounds. The Escape can tow 3500 pounds with the 2.0L engine and 2000 pounds with the 1.6L engine. After going back and forth quite a bit, we landed on the smaller engine and no factory installed hitch. If I really need to tow something with the Escape, I can install a hitch for a couple hundred bucks and get it done. Alternately I can buy some booze and bribe one of my many local friends/relatives who have trucks.

Engine Technology
Some of you are probably thinking it’s crazy to put a 1.6L engine in an SUV. The secret is that it’s Ford’s “EcoBoost” engine which they’re putting in a lot of vehicles across their product line. They deliver more horsepower and torque with smaller engine displacement by adding turbochargers into the system. If you didn’t know the engine was so small, you’d probably never notice it until you stopped at the pump and realized you got 30+ mpg on your road trip. The four cylinder 1.6L engine puts out 178hp compared to the non EcoBoost 2.5L engine that supplies 168hp. Better mileage and more power? Sign me up.

One catch with the EcoBoost engine is that to get the full power numbers out of them, you need to run premium gas. It runs fine on normal gas, but you lose 4-5% horsepower. It sounds like people generally run the lower octane gas and then put the good stuff in if they need to tow or are in some other demanding situation.

Warranty
I think my biggest concern with the car is not the engine or the drivetrain, but the gadgets. They’re awesome, and in most cases they make a lot of sense, but they’re just more things that can break. For the first time ever in my life, I succumbed to the extended warranty (once I had talked him down to their internal employee pricing numbers) because I believe that I’ll come out ahead in the long run. I suppose that’s somewhat of a negative vote of confidence for the gadgets, but this also is the first year for the completely redesigned Escape. And while it’s using tech and parts from other successful cars in the Ford lineup, Dad always said to give them a year or two to work out the bugs before jumping in.

Choosing Ford
So we’re back in the Ford family (my uncle works there so most of the extended family drives Fords.) It honestly took a LOT to get me to not buy a Subaru Forrester or Outback as our family vehicle. I absolutely love my Subaru and we have an incredible local mechanic who works on my car. While our family has always had good luck with Fords in the past, the real tipping point for me was the My Ford Touch system and the various technology options available on it. I haven’t seen any other car manufacturer that can match the complete package that Ford offers these days in terms of engine/drivetrain tech and interior tech. Additionally they’re a US company and they’re the only US company that didn’t take a government bailout. Those are traits I want to support with my dollars.

This post is getting long enough so I’ll cut it off here, but tomorrow I’ll share some thoughts on the car buying process and then once I get through all the various buttons and screens in the car, I’ll have some posts about the tech inside.