Studio711.com – Ben Martens

Subaru Mechanic

It’s rare that I write a post praising a business, much less a car mechanic, but if you have a Subaru, you should consider taking it to All Wheel Drive Auto in Kirkland. Tim first pointed me to them and I’ve been very impressed in my interactions with them. They’re honest about what’s wrong and how much it will cost. I’ve never felt them try to sell me something I didn’t need, and if I need a loaner, it’s easy to get one. At the Subaru dealer, I have to schedule a month in advance to have a hope of getting a loaner.

I was in there recently having them diagnose a small oil leak. There was another lady in the shop who was making the five hour drive from Salem, OR to Seattle. She only had about an hour before she had to be at her destination. It turned out that she had a leaky head gasket. They did a full writeup of all the steps they would take and how much everything would cost. In amazement, the lady said, “You did all this work for an estimate on my car even though you know I won’t be getting it fixed here?” “Well of course. I want you to understand everything that needs to be done to fix this problem so that you’re educated when you do get this fixed.” They explained everything to her in detail and showed her what she needed to do to drive the car to her destination and then back home. When she said that maybe she’d delay her service until she was in town next month so she could have it fixed at their shop, they then started talking to her about whether it was worth fixing or not since she already had 220K on the vehicle.

This mechanic is one of the reasons that I’m hesitant to buy anything other than a Subaru next. I don’t want to have to go through the hassle of finding another great shop!

Trampled Snow

My room during my senior year at Purdue overlooked the rec fields. After a snowstorm I looked outside at the huge field of white and had the idea to go write a message. A quick AIM chat (hey, it was 2002) with my friends didn’t reveal any great ideas for what to write. The best we could come up with was SPACE FOR RENT. We of course came up with a lot of great ideas the next day. It went over pretty well. I heard a number of positive conversations about it on campus.

There’s an artist named Simon Beck who really takes trampled snow to the extreme. He creates works of art on a huge scale in the snow. Check out this post for photos of his work.

Christmas Church Videos

All of the videos that Tim and I recorded during the Sunday, Christmas Eve, and Christmas Day services have been editing and posted to YouTube. We have some extremely talented musicians in our congregation! You can find all of these videos on the Calvary YouTube page or check out individual videos from the links below.

The last video in this list uses two camera angles, one of which is a GoPro positioned over the shoulder of our organist, Dave. It’s fun to watch his fingers fly over the keys. Next time we do this, I need to get another camera pointing at his feet. His appendages are a blur!

December 23
Judy Flute – http://www.youtube.com/watch?v=nXHsZfQSFCM
Sermon – http://www.youtube.com/watch?v=R44WPJfnrFQ
Choir – http://www.youtube.com/watch?v=eoSdamoQx-Y
Sunday School Girls – http://www.youtube.com/watch?v=cnOw2DyrGsg

December 24
Preservice – http://www.youtube.com/watch?v=nDEPP4M2WiE
Sermon – http://www.youtube.com/watch?v=g7DGqjOTvxo
Duet – http://www.youtube.com/watch?v=Rq0dJnJohFU
Choir – http://www.youtube.com/watch?v=nWqXCTnLQig
Postservice – http://www.youtube.com/watch?v=bpu6LjB9IFQ

December 25
Preservice – http://www.youtube.com/watch?v=ikaHgzA-eDI
Piano solo – http://www.youtube.com/watch?v=mtWFoZbht4Y
Choir – http://www.youtube.com/watch?v=yp7KVuVMHB8
Postservice – http://www.youtube.com/watch?v=R-ySYqaSuUs

Since recording all of these videos, I have reworked the sound board and I think that our next batch of recordings will have even better sound. Most of the sound you hear in these videos comes from a portable Sony recording device left on the front pew. In situations where the speakers/singers/musicians were right in front of one of the main church mics I was able to use some of that sound as well. In the future I hope to rely more on the church mics as they can be positioned much closer.

Crystal Trip Report

On Saturday I headed to Crystal for my 6th ski day of the season and my first day with the new skis. The parking lots were already pretty full when I rolled in at 8:15 for the 9:00 opening. That’s when I realized it was the first day of the ski schools. That’s usually the busiest weekend of the entire season. Visions of long lines floated through my head but never actually materialized. They started loading the lifts 20 minutes early which helped keep the base crowds down. I chose the gondola and after a couple laps on the Green Valley groomers to make sure the bindings were attached to the skis properly, I headed out to Northway. There wasn’t much fresh snow to really put the new skis to the test, but I did have a lot of fun with them. On fresh groomers, my old skis are marginally better. On anything off the groomers, my new skis are much better. In the really nasty big, icy moguls, these skis are too long to do much good, but then again, I’ve always been bad in those conditions so I’m not a great person to review them in that situation.

I spent most of the day hanging out on the Northway lift. Paradise Bowl provided a number of fun lines and I hiked out to Morning Glory Bowl a couple times. That has a lot fewer tracks because not is it quite hidden from anyone who isn’t looking for it, but you have to take off your skis and hike a few minutes to get there. There was a bit of fluffy snow back there and it got me very excited for the first time that I’ll have a real powder day with these skis.

All in all it was a good day to explore Northway, an area that I’ve only skied briefly in the past. There is an incredible amount of terrain, but it’s no joke. Twenty foot cliffs are marked with tiny little signs. They aren’t roped off because people actually enjoy hucking backflips off those cliffs. I say it was a good day to explore because without any fresh snow for a while, there were plenty of tracks to follow. It was clear where the main ski routes were and if there were no tracks then it was definitely a place that I didn’t want to go. I’ve got a few of the routes memorized now so that when that first powder day does come, I can hit some great runs without worrying about where I’m going to end up.

When I left, I was amazed at how many cars were in the lots and happy that I never waited more than 3 minutes for a lift all day. A common complaint about Crystal is that the lines are too long. I don’t know what those people are smoking or maybe they’re talking about the bunny slope. Either way, I don’t correct them. I just say, “Yep, it’s too busy, too flat, and it never snows." It’s their loss.

The first photo below is Paradise Bowl. There are two people just below the cliffs on the left but they are hard to make out in this small image. The second is Morning Glory Bowl. It was snowing lightly and there were no fresh boot tracks on the hike out there so I know that I was the only skier as far as you can see in this photo. Not too shabby for the busiest day of the year!

2013 Blizzard Cochise

This year our company rolled out a new benefit. If you don’t get the free gym membership, you can get $800 towards sporting equipment. When I read that line it took me about seven milliseconds to realize that I was getting some new skis! the only catch is that the purchase had to be made in 2013 and this is the worst time of the year to buy skis. Last year’s stuff is sold out and this year’s models are still full price. Oh well.

My last set of skis were the 2007 Rossignol Bandit B2’s 182cm. I bought them because they were so fat compared to my first set of skis that I bought out in Jersey. After a year or two I realized that they weren’t nearly fat enough for the type of snow we get out here. They were great skis and I’m keeping them around for hardpack groomer days, but I wanted something much wider with rocker technology.

After demoing skis at Crystal a couple weekends ago, I ended up deciding on the Blizzard Cochise. They felt incredible when I skied and they offered one of the longest versions of any brand: 193cm. I’m a huge guy so I need all the surface area I can get. My Bandits were 75mm at the waist of the ski directly under my boot. These Cochises are 108mm! After I skied on them during the demo day, I looked them up online and learned that they have received a couple Ski of the Year awards so I guess the reviews back up my limited test.

It turns out that many of the local ski stores don’t carry the Blizzard line because they’re not one of the bigger brands, but I was able to find it at evo.com which is based in Seattle. The order was placed on New Years Day and by Thursday morning, they were sitting on my doorstep along with Marker Griffon bindings. I drove straight over to Gerk’s and they had the bindings mounted on the skis by the end of the day!

The new skis felt super light to me, but it turns out that’s a bit of an illusion. One Cochise with binding came in at 7.6 pounds on my scale and one Bandit with binding was 7.1. But considering how much more size the new skis have, they are clearly less dense.

This leaves me with three sets of skis. The one on the far left was a used set that I picked up at a ski swap for pretty cheap. I sold those recently to help pay for the new skis. I’ll keep the Bandits around for use in early season when the snow hasn’t quite covered all the rocks.

Crystal Trip Report

On Saturday I headed to Crystal for my fifth day of skiing so far this season. My watch keeps tracks of how many runs I take in a day and I’ve already done more than the last three years! And what a season it has been so far. The photo below shows the top of the Northway lift earlier this week. They had to dig 9 feet down to make a path for the chair. The snow this month has been incredible!

I arrived in the parking lot at 8:15 for the 9:00 opening and I was amazed at how many people were already there. In true Crystal fashion, the enormous parking lot crowds apparently got lost between their cars and the slopes because I never saw big lines. The gondola line was short so I hopped in that and was at the top a little before 9 thanks to an early opening. There wasn’t any fresh snow, but I do love a good groomer so I made about 5 laps on Green Valley waiting for the crowds to show up. They never did arrive, but I noticed that the Northway lift had opened so I decided to explore there.

I discovered a couple ENORMOUS areas that I’ve never skied before and look forward to checking out more in the future. It occurred to me that these new areas I found to ski were bigger than the entire resorts that I used to ski in the Philly area. Crystal had also run the snow cat up part of Northway which is very rare but thankfully it smoothed out the huge moguls that form right near the bottom of the lift.

On my way out of Northway, I decided to attempt the long traverse back to base called I-5. I must have made a wrong turn at some point because I ended up down at LOT E. That was super convenient though because I had forgotten my snacks and was able to grab them from the roof of my car as I caught a shuttle back up to the lodge. The parking lots were completely full by this point (even lot F was filling up) but I still never saw a long line.

The light was starting decrease up top as the day went on so I called it quits around 1:30. It was a fun day for all the new areas I found to ski, but the conditions were nothing to write home about.

Leavenworth

On the Saturday before Christmas, Tim, Chelsea, Tyla and I made our annual trip to the Bavarian tourist trap of Leavenworth on the other side of the mountains. There was a lot of snow which made the Christmas lights of the town even more beautiful. We perused some shops, bought bacon themed Christmas village pieces, and ate dinner at Gustav’s.

Around 8:15 we hopped in the car for the trip back across Stevens Pass. As soon as we got to the end of town, we saw a police car blocking the road. A quick check on our phones indicated that the pass was going to be closed all night. Surprise! That meant that instead of a ~1.5 hour drive home, we’d have to take the long way down to Snoqualmie Pass. It took us about 3.5 hours to get home, but a trip like that goes quickly in the company of good friends.

But what closed the pass? On Friday night, two people were killed on Stevens Pass when a tree fell on their car. A lot of heavy, wet snow fell over a relatively short period of time and created a lot of stress on trees. On Saturday night while we were in Leavenworth, it happened again. This time, nobody died but four people ended up in the hospital. WSDOT ended up closing the road for three days while they investigated the incidents and figured out how to make the roadway safe. It must have been an incredible challenge to look at thousands of trees along tens of miles of road to try and guess which ones might fall down.

The road is now open and the 3500 residents of that stretch of road are finally free to leave their homes. Cliff Mass has also posted a theory about why this is one of the worst Decembers for fallen trees that we’ve ever seen.

Costco Gas

I recently filled up at the Costco gas station in Issaquah. They have done some major improvements since the last time I was there, adding 8 new pumps and improving the parking situation. An impromptu chat with the attendant revealed some interesting info.

Before the upgrade, they were the 25th busiest Costco gas station. After the upgrade they moved to #2. They increased their fill-ups by about 300 per day. The busiest Costco gas station is in Hawaii. However, during the week of December 9, the Issaquah Costco station sold 5000 more gallons than the Hawaii station, but the Hawaii station still won for total money since the price of gas is higher out there.

It would be very interesting to see the revenue numbers behind the operation. How much cheaper can they buy the gas for than other gas stations? Could anybody open up a gas station and sell gas for that price and be successful as long as they sold enough? Who knows, but I do like getting my gas for ~$0.20 cheaper than other stations!

Facebook Ad Case Study

Facebook sent me a $50 advertising credit so I decided to use it to promote my CascadeSkier applications and see behind the scenes of a Facebook ad.

Creating the ad was very simple. You set up the graphic, the text, where you want the ad to go (website or Facebook page) and then start narrowing down your target audience. I set up two versions of the ad. One was targeted to people in Washington and Oregon who were in one of the following categories: Outdoor fitness activities, extreme sports, traveling, or Windows. That one encompassed 2.7 million users. The second ad was much more targeted to people who were like the ski areas covered by my apps. That targeted 200K users.

Your two options for payment are per view or per click. Per click is obviously much more expensive, though in retrospect, I would have paid about the same with either choice. You can say how much you’re willing to pay and obviously Facebook shows ads for advertisers who are willing to pay more. I ended up paying $0.07 per 1000 views.

After 2.5 weeks, the ad had been shown to 92,163 unique users and each user had seen the ad an average of 4.6 times. That means I paid about $30. Of the 424,000 times my ad popped up on someone’s screen, it was clicked on a grand total of 23 times. That a 0.005% click through rate. Some quick searching revealed this is pretty standard. Unfortunately in my case there’s no way to know for sure if anybody bought anything when they went to cascadeskier.com because transactions are handled through the Windows Phone store, the Windows 8 store, and CafePress. Let’s assume that everyone who clicked there bought the phone app (because that’s where I make the most money per sale right now.) That would be $45.77 in sales minus the 30% cut that the store takes leaves me $32.04. Then if you take about 20% out for taxes I’m left with $25.63. So paying $30 in advertising gained me $25.63 in a very good scenario. It’s more likely that I only got one or two sales from those clicks.

I’ll let the $50 credit run out, but this doesn’t seem to be a net gain for me. Word of mouth has been a lot more successful and it’s free.

2012 Year In Review

No matter what I write in the following paragraphs, the one thing I’ll remember from this year will undoubtedly be that Tyla is pregnant! Baby Martens isn’t going to arrive until next summer but is already shaping a good portion of our thoughts and daily activities. From doctor appointments to baby classes and baby books to nursery decorating, we’re gearing up for full baby mode. I’ve been told by many parents that I can’t imagine the effect this baby is going to have on our lives, so I’m not even trying. If I’m going to be shocked no matter what, why stress out about it? We’re doing our best to prepare and then we’ll enjoy it as it comes and learn as we go.

The baby isn’t the only news of the year though. Early in 2012, I wrapped up a major project at church as the property deacon there. We hired a contractor to do a major renovation of the parsonage on the property and after a few months of work, the contractors finished up. It didn’t end there though as we took on the landscaping portion of the job ourselves. It took a lot of time and effort, but the end product looks fantastic. For a volunteer organization, getting anything this big done is a major accomplishment. During the spring and summer the work at church continued as I oversaw the installation of a new fire alarm system. Once that finished up I started helping out with our new church sign project. It’s great to see this major improvements happening at church, but it also feels good to get them out of the way before Baby Martens arrives and my attention is diverted.

The year started off with some fun ski trips. Tyla came out with me a few times and we also got to ski with Andy and Stephanie for the first time. The highlight of the ski season was going out with a ski photographer for a day of photography. This was my second time doing that and he got some fantastic shots that make me look a lot better than I really am!

Ever since our honeymoon, Tyla and I have talked about going on another cruise. With hopes for a baby on our minds, we decided to go for it. We spent ten incredible days in the eastern Caribbean and memories of those wonderful, sunny days still hijack my thoughts on a regular basis.

Tyla works out quite a bit and this year she ran both a 5k and her first 10k. I happily watch from the sidelines with my camera in hand capturing her accomplishments.

Mom and Dad came out twice this year. The first visit was over Easter to celebrate the holiday with us and also to see our new house. Usually when they come out we end up traveling all over the state, but this time we stayed pretty close to home. The one big outing was snowshoeing around Stevens Pass. We found the perfect spot for lunch in the pristine snow with an incredible view high in the mountains. Their second trip was over Labor Day and the bid adventure from that trip was a hike around Crystal Mountain. It provided a great view of Rainier and also showed them where I love to spend my time in the winter.

There were a few camping trips with Tyla’s family to Lake Chelan, Fall City, La Conner, and Bay View State Park. They have a great camp trailer which makes is very convenient. They were always great hosts and welcomed us into their campsite for random nights during their stays.

At home we were busy with lots of projects. The home theater was the most fun for me. I mounted a projector and a 120” screen and then ran all the video and power cables inside the walls. The speakers also got wall mounted with their wires run inside the walls. A paint job really gave the room a nice finishing touch. We spend a lot of time enjoying movies in the comfort of our own home.

2012 was Tyla’s second 29th birthday and I planned a weekend full of surprises for her. On Friday night, we drove to a local bed and breakfast that has tree houses for guest rooms. On Saturday we headed into Seattle where I had reserved us seats with a great view of the SeaFair airshow and hydroplane races. On Sunday afternoon, I told her that her family was coming over for dinner. That was true, but what she didn’t know is that a big group of our friends were coming too!

I opted in to some medical procedures this year which had me going under anesthesia twice. The first was to remove one of my wisdom teeth. While it wasn’t pleasant, that turned out to be a lot easier than I had imagined. The second was sinus surgery to correct some stuff inside my nose. The end result is fantastic, but the first few days after the surgery were miserable. Both have proven to be good decisions so far and I’m thankful for good health.

The motorcycle got a good workout this year. I took two long rides with friends Doug and Frank from church. The first trip was a three day ride through British Columbia with some of the most beautiful scenery I’ve ever seen from my motorcycle. The second was a long one day ride out to Dry Falls and back through an enormous active forest fire area. There’s already talk of going on another ride next year so we obviously all had a great time.

Last year, friends AndyD and StephanieW climbed Mt. St. Helens in the fog and wanted to do it again in sunshine. They got us forest service passes, organized the whole trip, but then had to bow out at the last minute for personal reasons. Tim, Chelsea and I decided to carry on without them, and though it would have been nice to have them along, we still had an amazing trip. It was the hardest hike I’ve ever done and I couldn’t walk for a day or two afterwards, but it was completely worth it!

But as I said at the very beginning of this post, all of that plays second fiddle to the moment that Tyla walked into our bedroom with a positive pregnancy test. Since then we’ve had a number of doctor’s appointments where we get to hear the baby’s heartbeat. I find myself staring at Tyla in awe of the life that God has created inside her. We are so excited to meet our new child!

As first time parents, we were super excited to share the news with everyone. When the doctor said it was finally ok to tell people, we told a few local people and then flew out to Indiana to share the news with my family in person. In retrospect, flying with your pregnant wife in her first trimester isn’t a great idea, but Tyla did great on the trip and it was worth all the miles to see their faces when we shared the news!

For the next six months, we’ll fill our time with various projects knowing that after June we won’t have nearly as much time to paint rooms, remodel the bathroom, or fix up the yard. We’re really just killing time as we anxiously await the arrival of our child! It’s a pretty helpless feeling for both of us knowing that so many things can go right or wrong with very little input from us during pregnancy, but thankfully, it’s all in God’s hands, not ours.

Previous Year In Review Posts: 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011