At the beginning of this month, I mentioned that Zane Lamprey is trying to fund his new TV show through Kickstarter. He did get an impressive amount of money, but with only a few days left, he only had about $350K of his $500K target. The way Kickstarter works is that if you don’t hit your goal, nobody pays a penny. Amazingly enough, he blew through his target with about a day to spare! He’s said that for $500K he can do five shows and for every $100K over his goal, he’ll add another show. He posted a pretty thorough breakdown of where the money goes. Here’s part of his post from http://chug.tv
Someone posted on my Facebook yesterday questioning how it could possibly costs $100,000 per episode to “follow you around with a camera”. I explained to him that $500,000 six ways is actually $83,000. But, there is also a 5% cut that Kickstarter takes and another 5% that Amazon takes to handle the thousands of transactions. And, we have to fulfill all of our obligations to you, the Kickstarter backers. We’ll still have to buy, print, and ship thousands of t-shirts, hoodies, medallions, posters, DVDs, Blu Rays, as well as the travel, food, and venue rentals for the dinners and parties that we’ll be doing in LA, NYC, and Chicago.
And while that may still be a lot of money to have a camera follow a guy around to bars, it’s a very small budget to make an actual network quality TV show. With Chug, as we did with Three Sheets, we’ll have over a month of planning and pre-production where the producers will need to lock down locations, hire fixers (international translators and location scouts), get shooting permits, carnets (certificates that allow us to ship our gear in and out of the country), coordinate travel, and get insurance (which alone is about $25,000). Then, while shooting, there are: two camera guys, (with expensively rented cameras, gear, and lights), a sound guy, (with expensive rented gear), two producers, and the executive producer. This is aside from hidden daily costs like the flights, rental cars, train tickets, hotels, per diem, and food. Then, as we’ll end up with dozen of hours of raw footage, we’ll need to hire editors, assistant editors, a post production supervisor, motion graphics animator, writer, and producers to put the show together. And, during the several months that the production will be on-going, all of those people will obviously need to be paid… except me.
The money raised by Kickstarter, in fact, won’t be enough to fund Chug. No money that comes in from the Kickstarter campaign will go into my pocket. I’ll actually be putting in my own money to get the show made to the quality that you should expect from a TV show. The fact is that I am gambling on the idea that I can sell Chug to a network after the show is made and after the Kickstarter backers have all been given their rewards. Even though they’ve all said “no” already, I have faith that some network will see what an amazing show we’ve made, be surprised by the dedicated fan base, and hire us to make more episodes. That’s my contribution and dedication to the show.
It’s interesting to note that he’s not making a penny off this and is using it as a way to produce some episodes and attempt to sell them to a network. It’s a lot less risky for a network to buy episodes that are already done than to fund production and hope to make their money back. Then if the episodes do well on TV, they might buy more!
Congrats to Zane and his team for surpassing their goal and thanks to them for making more episodes! I’m excited to see them!
Makeshift Greenhouse
Temps in the Seattle area are often just a bit too cold for plants to grow well in a garden, so I decided to try a makeshift greenhouse. I picked up some PEX tubing and 0.7mil painters plastic. A couple clothespins later and I had a very rudimentary hoop house. It seemed like it was working really well for the plants that it covered so I decided to try a little experiment. I planted three zucchini plants at the same time and once they had all popped up, I put the hoop house over two of them. The plants circled in blue had the house and the one without is circled in red. What a difference! I think next year I need to expand this greenhouse idea.