We’re all familiar with CBS, ABC and NBC, but the new “TV channels” are shaping up to be Amazon, Netflix and YouTube. All three companies are purchasing exclusive content for their sites. And these are some pretty big deals with names like Kevin Spacey, Bill Murray, and John Goodman. When you stop and think about it, if you have a Roku box or some other way to watch these sites on your TV, there’s very little difference between watching a show on Amazon or watching a show on NBC. House of Cards was released recently on Netflix and got great reviews. There are a lot more shows in the pipe including a new season for Arrested Development which I’m thrilled about.
Looking ahead 5-10 years, it’s pretty easy to imagine this type of “TV” taking over the traditional television model. On Netflix, Amazon and YouTube, producers can create the exact show they want. There’s no need to break at specific points for commercials or create a 1 hour show that is exactly 42 minutes long so that all the commercials fit. Plus, all the episodes can be released at once which is increasingly how people like to consume a series.
It’s all very intriguing and there are plenty of people cutting the cable cord to consume their TV completely online. While I love the idea and do consume content from the web, I’m still happy with cable TV for the sheer ease of use. Cable comes into my house, gets recorded by one of the four tuners in my Windows Media Center PC and then gets streamed out to the various TV’s in our house, computers or even our phones. Doing something similar without a cable subscription requires us to remember which app we open to watch which show and right now it’s not worth the hassle for our household. Kudos to those of you who are blazing a trail for the rest of us!
Zane Lamprey’s New TV Show
He’s finally given up (?) on the networks and decided to fund this effort through Kickstarter. The show is called CHUG and they’re trying to raise $500K. It’s a lofty goal so I hope you’ll join me in pledging a few bucks to help him out. If you’ve never done a Kickstarter project, it’s pretty easy. The site lists out what you’ll receive for giving various amounts of money and you only pay out if the project hits it’s fundraising goal. There’s no guarantee that you’ll actually receive any of the rewards though! It’s possible that whatever you’re sponsoring will go belly up and fail completely so keep that in mind. I don’t have any fear of that with Zane’s project as he’s a pro at this and has been doing it for a long time.
Starting a project like this also means that once he reaches his goal, he can walk into a network and say “Look, I’ve already got the money to produce the show. All you need to do is pony up the cash to promote it and give me a time slot.” That’s a pretty interesting offer, especially with all the new Internet networks that I blogged about yesterday.
Good luck Zane!
PS. If you are a fan of Zane, be sure to listen to his weekly podcast!