Studio711.com – Ben Martens

Crystal Trip Report

On Saturday I headed to Crystal for my 6th ski day of the season and my first day with the new skis. The parking lots were already pretty full when I rolled in at 8:15 for the 9:00 opening. That’s when I realized it was the first day of the ski schools. That’s usually the busiest weekend of the entire season. Visions of long lines floated through my head but never actually materialized. They started loading the lifts 20 minutes early which helped keep the base crowds down. I chose the gondola and after a couple laps on the Green Valley groomers to make sure the bindings were attached to the skis properly, I headed out to Northway. There wasn’t much fresh snow to really put the new skis to the test, but I did have a lot of fun with them. On fresh groomers, my old skis are marginally better. On anything off the groomers, my new skis are much better. In the really nasty big, icy moguls, these skis are too long to do much good, but then again, I’ve always been bad in those conditions so I’m not a great person to review them in that situation.

I spent most of the day hanging out on the Northway lift. Paradise Bowl provided a number of fun lines and I hiked out to Morning Glory Bowl a couple times. That has a lot fewer tracks because not is it quite hidden from anyone who isn’t looking for it, but you have to take off your skis and hike a few minutes to get there. There was a bit of fluffy snow back there and it got me very excited for the first time that I’ll have a real powder day with these skis.

All in all it was a good day to explore Northway, an area that I’ve only skied briefly in the past. There is an incredible amount of terrain, but it’s no joke. Twenty foot cliffs are marked with tiny little signs. They aren’t roped off because people actually enjoy hucking backflips off those cliffs. I say it was a good day to explore because without any fresh snow for a while, there were plenty of tracks to follow. It was clear where the main ski routes were and if there were no tracks then it was definitely a place that I didn’t want to go. I’ve got a few of the routes memorized now so that when that first powder day does come, I can hit some great runs without worrying about where I’m going to end up.

When I left, I was amazed at how many cars were in the lots and happy that I never waited more than 3 minutes for a lift all day. A common complaint about Crystal is that the lines are too long. I don’t know what those people are smoking or maybe they’re talking about the bunny slope. Either way, I don’t correct them. I just say, “Yep, it’s too busy, too flat, and it never snows." It’s their loss.

The first photo below is Paradise Bowl. There are two people just below the cliffs on the left but they are hard to make out in this small image. The second is Morning Glory Bowl. It was snowing lightly and there were no fresh boot tracks on the hike out there so I know that I was the only skier as far as you can see in this photo. Not too shabby for the busiest day of the year!

2013 Blizzard Cochise

This year our company rolled out a new benefit. If you don’t get the free gym membership, you can get $800 towards sporting equipment. When I read that line it took me about seven milliseconds to realize that I was getting some new skis! the only catch is that the purchase had to be made in 2013 and this is the worst time of the year to buy skis. Last year’s stuff is sold out and this year’s models are still full price. Oh well.

My last set of skis were the 2007 Rossignol Bandit B2’s 182cm. I bought them because they were so fat compared to my first set of skis that I bought out in Jersey. After a year or two I realized that they weren’t nearly fat enough for the type of snow we get out here. They were great skis and I’m keeping them around for hardpack groomer days, but I wanted something much wider with rocker technology.

After demoing skis at Crystal a couple weekends ago, I ended up deciding on the Blizzard Cochise. They felt incredible when I skied and they offered one of the longest versions of any brand: 193cm. I’m a huge guy so I need all the surface area I can get. My Bandits were 75mm at the waist of the ski directly under my boot. These Cochises are 108mm! After I skied on them during the demo day, I looked them up online and learned that they have received a couple Ski of the Year awards so I guess the reviews back up my limited test.

It turns out that many of the local ski stores don’t carry the Blizzard line because they’re not one of the bigger brands, but I was able to find it at evo.com which is based in Seattle. The order was placed on New Years Day and by Thursday morning, they were sitting on my doorstep along with Marker Griffon bindings. I drove straight over to Gerk’s and they had the bindings mounted on the skis by the end of the day!

The new skis felt super light to me, but it turns out that’s a bit of an illusion. One Cochise with binding came in at 7.6 pounds on my scale and one Bandit with binding was 7.1. But considering how much more size the new skis have, they are clearly less dense.

This leaves me with three sets of skis. The one on the far left was a used set that I picked up at a ski swap for pretty cheap. I sold those recently to help pay for the new skis. I’ll keep the Bandits around for use in early season when the snow hasn’t quite covered all the rocks.

Crystal Trip Report

On Saturday I headed to Crystal for my fifth day of skiing so far this season. My watch keeps tracks of how many runs I take in a day and I’ve already done more than the last three years! And what a season it has been so far. The photo below shows the top of the Northway lift earlier this week. They had to dig 9 feet down to make a path for the chair. The snow this month has been incredible!

I arrived in the parking lot at 8:15 for the 9:00 opening and I was amazed at how many people were already there. In true Crystal fashion, the enormous parking lot crowds apparently got lost between their cars and the slopes because I never saw big lines. The gondola line was short so I hopped in that and was at the top a little before 9 thanks to an early opening. There wasn’t any fresh snow, but I do love a good groomer so I made about 5 laps on Green Valley waiting for the crowds to show up. They never did arrive, but I noticed that the Northway lift had opened so I decided to explore there.

I discovered a couple ENORMOUS areas that I’ve never skied before and look forward to checking out more in the future. It occurred to me that these new areas I found to ski were bigger than the entire resorts that I used to ski in the Philly area. Crystal had also run the snow cat up part of Northway which is very rare but thankfully it smoothed out the huge moguls that form right near the bottom of the lift.

On my way out of Northway, I decided to attempt the long traverse back to base called I-5. I must have made a wrong turn at some point because I ended up down at LOT E. That was super convenient though because I had forgotten my snacks and was able to grab them from the roof of my car as I caught a shuttle back up to the lodge. The parking lots were completely full by this point (even lot F was filling up) but I still never saw a long line.

The light was starting decrease up top as the day went on so I called it quits around 1:30. It was a fun day for all the new areas I found to ski, but the conditions were nothing to write home about.

Leavenworth

On the Saturday before Christmas, Tim, Chelsea, Tyla and I made our annual trip to the Bavarian tourist trap of Leavenworth on the other side of the mountains. There was a lot of snow which made the Christmas lights of the town even more beautiful. We perused some shops, bought bacon themed Christmas village pieces, and ate dinner at Gustav’s.

Around 8:15 we hopped in the car for the trip back across Stevens Pass. As soon as we got to the end of town, we saw a police car blocking the road. A quick check on our phones indicated that the pass was going to be closed all night. Surprise! That meant that instead of a ~1.5 hour drive home, we’d have to take the long way down to Snoqualmie Pass. It took us about 3.5 hours to get home, but a trip like that goes quickly in the company of good friends.

But what closed the pass? On Friday night, two people were killed on Stevens Pass when a tree fell on their car. A lot of heavy, wet snow fell over a relatively short period of time and created a lot of stress on trees. On Saturday night while we were in Leavenworth, it happened again. This time, nobody died but four people ended up in the hospital. WSDOT ended up closing the road for three days while they investigated the incidents and figured out how to make the roadway safe. It must have been an incredible challenge to look at thousands of trees along tens of miles of road to try and guess which ones might fall down.

The road is now open and the 3500 residents of that stretch of road are finally free to leave their homes. Cliff Mass has also posted a theory about why this is one of the worst Decembers for fallen trees that we’ve ever seen.

Costco Gas

I recently filled up at the Costco gas station in Issaquah. They have done some major improvements since the last time I was there, adding 8 new pumps and improving the parking situation. An impromptu chat with the attendant revealed some interesting info.

Before the upgrade, they were the 25th busiest Costco gas station. After the upgrade they moved to #2. They increased their fill-ups by about 300 per day. The busiest Costco gas station is in Hawaii. However, during the week of December 9, the Issaquah Costco station sold 5000 more gallons than the Hawaii station, but the Hawaii station still won for total money since the price of gas is higher out there.

It would be very interesting to see the revenue numbers behind the operation. How much cheaper can they buy the gas for than other gas stations? Could anybody open up a gas station and sell gas for that price and be successful as long as they sold enough? Who knows, but I do like getting my gas for ~$0.20 cheaper than other stations!

Facebook Ad Case Study

Facebook sent me a $50 advertising credit so I decided to use it to promote my CascadeSkier applications and see behind the scenes of a Facebook ad.

Creating the ad was very simple. You set up the graphic, the text, where you want the ad to go (website or Facebook page) and then start narrowing down your target audience. I set up two versions of the ad. One was targeted to people in Washington and Oregon who were in one of the following categories: Outdoor fitness activities, extreme sports, traveling, or Windows. That one encompassed 2.7 million users. The second ad was much more targeted to people who were like the ski areas covered by my apps. That targeted 200K users.

Your two options for payment are per view or per click. Per click is obviously much more expensive, though in retrospect, I would have paid about the same with either choice. You can say how much you’re willing to pay and obviously Facebook shows ads for advertisers who are willing to pay more. I ended up paying $0.07 per 1000 views.

After 2.5 weeks, the ad had been shown to 92,163 unique users and each user had seen the ad an average of 4.6 times. That means I paid about $30. Of the 424,000 times my ad popped up on someone’s screen, it was clicked on a grand total of 23 times. That a 0.005% click through rate. Some quick searching revealed this is pretty standard. Unfortunately in my case there’s no way to know for sure if anybody bought anything when they went to cascadeskier.com because transactions are handled through the Windows Phone store, the Windows 8 store, and CafePress. Let’s assume that everyone who clicked there bought the phone app (because that’s where I make the most money per sale right now.) That would be $45.77 in sales minus the 30% cut that the store takes leaves me $32.04. Then if you take about 20% out for taxes I’m left with $25.63. So paying $30 in advertising gained me $25.63 in a very good scenario. It’s more likely that I only got one or two sales from those clicks.

I’ll let the $50 credit run out, but this doesn’t seem to be a net gain for me. Word of mouth has been a lot more successful and it’s free.

2012 Year In Review

No matter what I write in the following paragraphs, the one thing I’ll remember from this year will undoubtedly be that Tyla is pregnant! Baby Martens isn’t going to arrive until next summer but is already shaping a good portion of our thoughts and daily activities. From doctor appointments to baby classes and baby books to nursery decorating, we’re gearing up for full baby mode. I’ve been told by many parents that I can’t imagine the effect this baby is going to have on our lives, so I’m not even trying. If I’m going to be shocked no matter what, why stress out about it? We’re doing our best to prepare and then we’ll enjoy it as it comes and learn as we go.

The baby isn’t the only news of the year though. Early in 2012, I wrapped up a major project at church as the property deacon there. We hired a contractor to do a major renovation of the parsonage on the property and after a few months of work, the contractors finished up. It didn’t end there though as we took on the landscaping portion of the job ourselves. It took a lot of time and effort, but the end product looks fantastic. For a volunteer organization, getting anything this big done is a major accomplishment. During the spring and summer the work at church continued as I oversaw the installation of a new fire alarm system. Once that finished up I started helping out with our new church sign project. It’s great to see this major improvements happening at church, but it also feels good to get them out of the way before Baby Martens arrives and my attention is diverted.

The year started off with some fun ski trips. Tyla came out with me a few times and we also got to ski with Andy and Stephanie for the first time. The highlight of the ski season was going out with a ski photographer for a day of photography. This was my second time doing that and he got some fantastic shots that make me look a lot better than I really am!

Ever since our honeymoon, Tyla and I have talked about going on another cruise. With hopes for a baby on our minds, we decided to go for it. We spent ten incredible days in the eastern Caribbean and memories of those wonderful, sunny days still hijack my thoughts on a regular basis.

Tyla works out quite a bit and this year she ran both a 5k and her first 10k. I happily watch from the sidelines with my camera in hand capturing her accomplishments.

Mom and Dad came out twice this year. The first visit was over Easter to celebrate the holiday with us and also to see our new house. Usually when they come out we end up traveling all over the state, but this time we stayed pretty close to home. The one big outing was snowshoeing around Stevens Pass. We found the perfect spot for lunch in the pristine snow with an incredible view high in the mountains. Their second trip was over Labor Day and the bid adventure from that trip was a hike around Crystal Mountain. It provided a great view of Rainier and also showed them where I love to spend my time in the winter.

There were a few camping trips with Tyla’s family to Lake Chelan, Fall City, La Conner, and Bay View State Park. They have a great camp trailer which makes is very convenient. They were always great hosts and welcomed us into their campsite for random nights during their stays.

At home we were busy with lots of projects. The home theater was the most fun for me. I mounted a projector and a 120” screen and then ran all the video and power cables inside the walls. The speakers also got wall mounted with their wires run inside the walls. A paint job really gave the room a nice finishing touch. We spend a lot of time enjoying movies in the comfort of our own home.

2012 was Tyla’s second 29th birthday and I planned a weekend full of surprises for her. On Friday night, we drove to a local bed and breakfast that has tree houses for guest rooms. On Saturday we headed into Seattle where I had reserved us seats with a great view of the SeaFair airshow and hydroplane races. On Sunday afternoon, I told her that her family was coming over for dinner. That was true, but what she didn’t know is that a big group of our friends were coming too!

I opted in to some medical procedures this year which had me going under anesthesia twice. The first was to remove one of my wisdom teeth. While it wasn’t pleasant, that turned out to be a lot easier than I had imagined. The second was sinus surgery to correct some stuff inside my nose. The end result is fantastic, but the first few days after the surgery were miserable. Both have proven to be good decisions so far and I’m thankful for good health.

The motorcycle got a good workout this year. I took two long rides with friends Doug and Frank from church. The first trip was a three day ride through British Columbia with some of the most beautiful scenery I’ve ever seen from my motorcycle. The second was a long one day ride out to Dry Falls and back through an enormous active forest fire area. There’s already talk of going on another ride next year so we obviously all had a great time.

Last year, friends AndyD and StephanieW climbed Mt. St. Helens in the fog and wanted to do it again in sunshine. They got us forest service passes, organized the whole trip, but then had to bow out at the last minute for personal reasons. Tim, Chelsea and I decided to carry on without them, and though it would have been nice to have them along, we still had an amazing trip. It was the hardest hike I’ve ever done and I couldn’t walk for a day or two afterwards, but it was completely worth it!

But as I said at the very beginning of this post, all of that plays second fiddle to the moment that Tyla walked into our bedroom with a positive pregnancy test. Since then we’ve had a number of doctor’s appointments where we get to hear the baby’s heartbeat. I find myself staring at Tyla in awe of the life that God has created inside her. We are so excited to meet our new child!

As first time parents, we were super excited to share the news with everyone. When the doctor said it was finally ok to tell people, we told a few local people and then flew out to Indiana to share the news with my family in person. In retrospect, flying with your pregnant wife in her first trimester isn’t a great idea, but Tyla did great on the trip and it was worth all the miles to see their faces when we shared the news!

For the next six months, we’ll fill our time with various projects knowing that after June we won’t have nearly as much time to paint rooms, remodel the bathroom, or fix up the yard. We’re really just killing time as we anxiously await the arrival of our child! It’s a pretty helpless feeling for both of us knowing that so many things can go right or wrong with very little input from us during pregnancy, but thankfully, it’s all in God’s hands, not ours.

Previous Year In Review Posts: 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011

Rocker

Looking back at the history of skis, there are some obvious major advancements in technology. Early skis were slabs of wood that you would strap your feet to, but skiing really started to gain popularity with the masses when rigid plastic boots and break away bindings were introduced. In the mid-90’s, the skiing industry discovered shaped skis. This meant that the part of the ski under your foot was thinner than the ends. It greatly improved skiers ability to carve in turns, keeping the whole ski in contact with the snow in a big arc.

About ten years ago, the industry started another big shift. This time it was called “rocker.” The diagram below shows the older camber shape with the new rocker shape.

The goal of a rockered ski is to float on top of powder, but the problem was that the early models were horrible on groomed runs. The tips would flap around and there was hardly any edge contacting the snow when you attempted to carve. Modern rocker skis are a combination between the older camber and the newer rocker. Here’s a side profile of the 2013 Salomon Rocker 2 108.

This might look roughly like the camber diagram, but the major differences from cambered skis are that these new rocker skis are much flatter under foot and the rise to the tips starts early. It’s not a “fully rockered” ski since those are best kept for pure powder skiing which very few of us do. I’ve been reading about rocker in magazines for a long time, but it has finally gotten to the point where I felt like it had potential to be an all-mountain ski. Conveniently I’m in the market for some new skis this season.

This last weekend I demoed a couple pairs of skis at Crystal to figure out what I might like. I’ve never skied a rockered ski or even a ski as fat as modern skis so I wanted to try them before plunking down that much cash. Based on my research I started with the  Salomon Rocker 2 108s. They are 108mm underfoot (my current skis are 79mm) and they have rockered tips. The morning was cold and blustery with hard packed bumps off piste. I theorized that any new ski would be better in the powder  than my old skis so I wanted to test the rocker on groomers. I was immediately impressed. They weren’t quite as good as my Bandit B2’s on the hard groomers, but they were plenty good. And as fresh snow started to fall, I ventured off the groomers and fell in love with the skis. They handled every condition I could find with an ease I had never experienced. They were so much fun that I had a hard time going back to the demo shop to switch them out for something else.

I asked the sales guy what he recommended and he pointed me to the Blizzard Cochise. The measurements are similar to the Salomons, and I didn’t notice a ton of difference on the groomers. But as good as the Salomons were off-piste, the Blizzards were even better! I was doing things with those skis that I had never done before. It felt like in 30 minutes I gained more skill than I’ve gained in the last year. The snow was falling pretty fast and I found some powder stashes to play in. I’ve always been frustrated with powder in the past because I couldn’t ski it like I knew I should be able to, but with these skis it was a breeze. The groomers had collected a lot of snow and there were large bumps of packed powder. With my old skis, I had to ski around and  between them, but with these new skis, I was able to pick my own line regardless of the bumps and just skim over the top. It’s something I’ve watched other people do and had no idea how the physics of it worked. Now that I had the same skis, it all made sense.

As you can probably tell, it’s hard to describe the feeling and how much I felt like it elevated my skiing. The best description I’ve come up with so far is that it’s like a baseball player who has been using a wood bat all his life and switches to aluminum. You can use it the same way but you get a big difference in the result, and then as you get better with it, you realize there are additional capabilities. I’m by no means an expert and I have a lot to learn, but these new skis could give me the confidence and tools to increase the rate at which I improve. I’m going to sit on it a couple more weeks and then make my decision right after New Year. I can’t wait!

Christmas Ornaments

Every year Tyla and I try to pick up a new ornament that from a big trip or event during the year. This year we decided it would be from our Caribbean cruise earlier this year. Unfortunately the ship didn’t have any ornaments that we really liked so we ended up buying a paper holder and clipping it to the tree!

This is the makeshift ornament from our cruise this spring on the Celebrity Equinox.
Last year we got the Hallmark “New Home 2011” ornament as a gift for Christmas so it didn’t get to spend much time on the tree. This year it’s proudly displayed.

You can find our past ornaments here and here.

Crystal Trip Report

On Saturday I headed to Crystal again. They have gotten a lot of snow since last weekend and the base area really showed it. I could ski all the way to the bottom without much trouble. I didn’t need the rock skis today!

The day started with a great run off of High Campbell and then I spent much of the rest of the time exploring the Green Valley lift. I’ve skied at Crystal more than any other resort and still more than half of my runs were runs that I had never done before. It was a lot of fun exploring.

I did whip out the GoPro for a few runs, but I didn’t leave it on my helmet the whole time. The assumption seems to be that if you have a camera on your head, you think you’re awesome. I could spend all day telling you why I’m not awesome, but still, I’d rather let people laugh in silence at my skiing. (I regularly hear jests shouted from chairlifts to people who fall wearing a GoPro.) Anyway, I got some decent video of one run and have posted it to YouTube so you can watch. It occurred to me that much of the video is going to look extremely similar so I probably won’t post a ton of it going forward. I have a lot of fun with the camera though!

Steven Pass was probably the place to ski today though. They got 2 feet of snow on Thursday night and 4 feet last night for a total of 69” at the base. They had to spend quite a lot of time digging some of the lift chairs out of the snow! Apparently the lines were incredibly long though so I wasn’t too disappointed. A good chunk of the Crystal crowd eats lunch between 11:30 and 1 and during that time, I repeatedly skied right onto the lift.

The day ended slightly early for me. I took a break around 1:30 and then rode the gondola back up to get a few more runs in. About three turns into my first run, I got cramps in both thighs. Thankfully one lightened up but my right leg was pretty rough. I made it the 2500 vertical feet back down to the base and headed for the car. It was a good day and there’s no reason to push it.